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For owners in Marbella, Benahavís, Estepona and Mijas
The Seller's Guide 2026
Thirty two pages on how a home is actually sold on this coast. The process, the marketing behind it, how the price is set, and the questions worth asking any agent before you sign with them.
Alfonso Lacruz Team | KW
Most owners sell a home two or three times in their life. The people advising them do it every week. That asymmetry is where bad decisions come from, and almost none of them are visible until months later.
This guide closes part of that gap. It is not a brochure. It sets out the sequence of a sale from the first conversation to the notary, what happens at each stage, who is responsible for what, and where the decisions that matter actually sit.
Benahavís · Marbella · Estepona
What is inside
Trust in your agent (page 5)
How to choose who represents you, what a team structure tells you, and nine questions worth asking before you sign anything.
The process (page 9)
The six phases of a sale, from preparation to completion, with the timeline, who does what, and the documentation you will need to have ready.
The marketing behind your home (page 14)
Where a property is actually distributed, which portals matter, the 202 step marketing plan, and the engagement metrics that tell you whether it is working.
How to read the market (page 19)
The three factors that decide a sale, how many viewings is normal, what the pricing signals look like, and how to interpret feedback instead of reacting to it.
Pricing strategies (page 25)
Four ways to position a price, what each one risks and what it can return, and the detail of the Signature Programme.
Results and next step (page 29)
2025 figures, what owners say, and how a first conversation works.
Who this is for
It is written for owners who have not decided yet. There is nothing in it that requires you to sell, to sell now, or to sell with us. If you are simply working out whether this is the right moment, that is exactly the situation it was written for.
Alfonso Lacruz Team | KW
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