Answers for property owners
The Importance of Professional Photography When Selling Property
When a buyer sees your home for the first time, they do it on a screen. That first impression is decided in seconds.
SHORT ANSWER
According to the studies Charly Simon cites, listings with high-quality images receive 61% more views and properties with professional photos sell, on average, 32% faster. Photos are the first viewing: if they do not bring out the best of the home, the buyer may never get to consider it.
IN THIS ARTICLE
This article is by Charly Simon, an architectural photographer we work with. He explains why photography is not an expense, but an investment.
Why it matters so much at the high end
When a potential buyer looks at a property, the first thing is the listing, and it almost always comes with images: on a portal, in a magazine or in a brochure. Photographs catch the attention, spark interest and, finally, influence the decision. Buyers form their first impression from what they see, and in a market of fleeting attention a good photo makes the difference.
How it improves the sales process
A professional photographer masters light, angles and composition so that the home looks spacious, welcoming and unique, whether it is an apartment or a luxury villa. They know how to highlight the key features and play down what detracts. Drones complete the story: aerial shots show the home from other perspectives and underline the location and surroundings, which is essential for a buyer interested in the area.
From plan to delivery
- The photographer talks to the owner to understand expectations and goals, especially for high-end properties or those with a distinctive architectural design.
- The shoot is adapted to bring out the unique qualities of each property.
- In post-production, lighting, colours and details are adjusted, without losing realism.
A good photo is not decoration: it is the first viewing and, often, the only one that decides whether there will be a second.
Charly Simon Photo
It is step 4 of the 6 steps to selling. Also: selling with an exclusive agreement.
Frequently asked questions
Is a phone enough?
Not at the high end: photos must show space and light, and be retouched. If you are not a professional, hire one.
Are drones used?
Yes: they help show the location and surroundings, which is key for anyone searching in the area.
Who pays for the shoot?
It depends on the agreement with the agency. In our case it is part of the property’s marketing plan.
When should the photos be taken?
When the home is ready and tidy, with good light and a well-kept garden.
Every case is different: before you sign or decide, confirm your situation with your own lawyer, notary or tax adviser.
Sources: Charly Simon Photo; industry studies cited by the author. Last updated: 24 October 2026.
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