The latest sales figures from the fourth quarter of 2025 recently published confirm the Costa del Sol property market is changing pace. The exceptional momentum of recent years is easing, but this should not be mistaken for weak-ness. Instead, we are seeing a gradual return to a more balanced market where buyers remain ac-tive but are highly selective.
1. Marbella and Benahavís are slowing, while Estepona advances. The four municipalities are no longer moving together. Marbella recorded a 7.8% drop in homes sold compared with 2024, while Benahavís fell by 11.0% and Mijas by 16.1%. Estepona, however, moved the other way, rising 9.7%. This proves there is no single Costa del Sol market anymore; micro-local dynamics dictate performance.
2. Affordability is only half the story as product mix is key. If price point alone dictated the market, the numbers would look diferent. Mijas, the most accessible area at an average €360,043, saw the sharpest drop. Estepona, averaging €414,976, surged. Why?Estepona is heavily buoyed by a wave of new-build completions from past contracts ï¬nally hitting the Notary. Mijas, conversely, is behaving like a traditional resale market feeling a natural cooling. In higher-end markets like Marbella €734,425) and Benahavís (€939,770), buyers are simply taking more time, carefully comparing luxury resales against a few shiny new-build alternatives.
3. The market still looks strong in historical terms. Despite the recent slowdown, all four municipalities remain well above their 20-year average for sales. The boom years created an unusually high benchmark. Today’s activity repre-sents a healthier, more sustainable rhythm rather than a worrying contraction.
In this complex environment, strategy matters. For homeowners in Marbella and Benahavís, success depends more than ever on expert pricing, strong positioning, and deep market insight. It is the pre-cise difference between merely sitting on the market and success-fully getting sold.